magazine + newspaper print Ads

 
 
Client : Green Tourism of Toronto (2005-6)
Job : Full page ad for Toronto Listings Directory The Red Pages
Tasks : Layout, design, typesetting, photo sourcing and photo effects
Comments : The magnification of the map was a tricky little manoeuver, but it worked out nicely

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Client : The Club at Bond Head and The Fresh Breath Clinic (2005)
Jobs : Full page ads for Toronto Listings Directory The Red Pages
Tasks : Layout, design, typesetting, and photo selection and effects
Comments : Elegant layouts using corporate colours, and supplied imagery

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Client : The Paddock Restaurant and Fionn McCool's Restaurant(2004)
Jobs : Full page menu ad for Toronto Listings Directory The Red Pages
Tasks : Layout, design, typesetting, and image sourcing
Comments : One understated and cool, the other cloyingly Irish

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Client : Carole Hall for The Red Pages (2006)
Job : Full page ad for Toronto Listings Directory
Tasks : Layout, design, typesetting, and photo effects
Comments : A simple straightforward ad - Carole liked the ad so much she ran it in every issue

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Client : Kim Kehoe for The Red Pages (2006)
Job : Medium sized ad for Toronto Listings Directory
Tasks : Layout, design, typesetting, and photo effects
Comments : A simple colour scheme and finding just the right font can make all the difference

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Client : SkyVenture Travel for The Red Pages (2006)
Job : Medium sized ad for Toronto Listings Directory
Tasks : Layout, design, typesetting, and photo effects
Comments : A simple colour scheme, some nice photos and you've got yourself a travel ad

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Client : A1 Electronic Parts and ClarMedia Web Design (2005)
Jobs : Biz card ads for Toronto Listings Directory The Red Pages
Tasks : Layout, design, typesetting, and image sourcing
Comments : Swift and serviceable using ultra-generic stock photos

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Client : All About Flowers and On The Move Catering (2005)
Jobs : Biz card ads for Toronto Listings Directory The Red Pages
Tasks : Layout, design, typesetting, and image sourcing
Comments : Swift and serviceable using stock photos and clip art

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Client : AAA PowerWash for The Red Pages (2006)
Job : Smaller sized ad for Toronto Listings Directory
Tasks : Layout, design, typesetting, and photo effects
Comments : Just the right clip art can make anything work

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Client : The Iceman for The Red Pages (2004)
Job : 3 business card sized ads for Toronto Listings Directory
Tasks : Layout, design, typesetting, illustration sourcing and colouring
Comments : A skiilful use of clip art that yields 3 different, yet obviously related, advertisements

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Client : Toron (2005)
Jobs : Medium sized newspaper ad for Globe and Mail business section
Tasks : Layout, design, typesetting, and photo effects
Comments : Elegant B&W layout using grey tones as corporate colours

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Client : Running Mon Resort for Dupuch Publications Ltd (2002)
Job : Block ad for promotional city map of Freeport, Bahamas
Tasks : Layout, design, typesetting, and photo effects
Comments : Bright and attractive restaurant ad made from supplied logo and photos

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Client : Galleria Cinema 7 for Dupuch Publications Ltd (2002)
Job : Block ad for promotional city map of Nassau, Bahamas
Tasks : Layout, design, typesetting, illustration sourcing and colouring
Comments : Another skiilful use of clip art and type selection

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Client : Insight Production Co. Ltd. (1999)
Job : Trade publication magazine ad design to promote TV show for Gemini awards
Tasks : Layout, design, logo design, typesetting, and photo effects
Comments : Simple redesign of a similar promo piece for same client

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Client : Insight Production Co. Ltd. (1999)
Job : Medium sized ad for the Toronto Sun daily newspaper, showcasing a "Joke of the Day"
Tasks : Layout, design, typesetting, and photo effects
Comments : The newspaper ended up using their own awful layout instead

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Client : The Beehive Nightclub (1993)
Job : Weekly recurring (and changing) B&W newspaper ads listing upcoming concerts and special events
Tasks : Layout, design, illustration and hand-lettering
Comments : Designed to look like a crazy doodle

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Client : Phoenix Concert Theatre (1996)
Job : Weekly recurring (and changing) B&W newspaper ad listing upcoming concerts
Tasks : Layout, design, and typesetting
Comments : Designed to look like a piece of elegant furniture

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print ads - design + ad copy

 
 
Client : RedToronto.com (2006)
Job : Billboard ad positioned at The Toronto Ferry Docks
Tasks : Layout, design, typesetting, and copy
Comments : Minimal design template livened up by situational gag copy

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Client : RedToronto.com (2005-6)
Job : Full page magazine ads - (l) Body Building & Fitness (r) Restaurant Guide
Tasks : Layout, design, typesetting, and copy
Comments : Minimal design template with targeted humourous gag copy

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Client : RedToronto.com (2005-6)
Job : From a series of full page ads for College Student Handbook
Tasks : Layout, design, typesetting, and copy (and 2006 redesign)
Comments : Minimal design template with targeted humourous gag copy

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Client : RedToronto.com (2005-6)
Job : From a series of half page ads for Travel magazine
Tasks : Layout, design, typesetting, and copy
Comments : Minimal design template with targeted humourous gag copy

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Client : Imperial Mattress for Dupuch Publications Ltd (2003)
Job : Quarter page sized ad for Bahamas Handbook 2003
Tasks : Layout, design, typesetting, photo enhancement and copy.
Comments : Plays on the, err..., misconception that Bahamians sleep through much of the day

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Client : Professional Architects Board for Dupuch Publications Ltd (2003)
Job : Small banner sized ad for Bahamas Handbook 2003
Tasks : Layout, design, typesetting, and copy (to promotoe hiring local Bahamians)

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Client : Insight Production Co. Ltd. (1999)
Job : Medium sized ad for publication in TV industry trade magazine
Tasks : Layout, copy, design, typesetting, and photo effects
Comments : With little to go on I played up the sports theme using tickets and sports lingo

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Client : Insight Production Co. Ltd. (1999)
Job : Full page ad for online magazine to promote studio audience attendance
Tasks : Layout, copy, design, typesetting, and photo effects
Comments : Free reign to use multiple photos, full colour and amusing headlines to make ad

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Client : Strategy Magazine (1997)
Job : Full page congratulatory ad/self promotion ad for trade publication
Tasks : Layout, design, typesetting, and illustrative effects
Comments : Visual pun on the hockey/skating theme of the congratulation

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Client : Insight Production Co. Ltd. (1997)
Job : Medium sized ad for the Playback Magazine
Tasks : Layout, design, typesetting, and photo effects
Comments : Clever play on the Trival Pursuit board game with company related Q & A

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Client : Insight Production Co. Ltd. (1995)
Job : Large size card ad for Gemini voters (back and front)
Tasks : Layout, design, typesetting, and photo effects
Comments : Clever wordplay on the front layout

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Client : Insight Production Co. Ltd. (1996)
Job : Medium sized ad for the Playback Magazine
Tasks : Layout, design, typesetting, and photo effects
Comments : Dry subject matter given a slight visual perk using a doctored dictionary image

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Flyers, posters + Postcards

 
 
Client : The Midtown (2006)
Job : Large poster design for weekly club gig
Tasks : Layout, design, typesetting, and photo effects
Comments : Stock photo works well with large text blocks and large headlines too

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Client : The Band of Outsiders (2006)
Job : 2 in a series of evite designs for weekly live music gig
Tasks : Layout, design, typesetting, and photo effects
Comments : Google image search and Photoshop can yield wonderful results

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Client : The Backstabbers Country Swingband (2005)
Job : Street poster to advertise upcoming CD release and live music performance
Tasks : Layout, design, typesetting, and photo effects
Comments : Colour scheme and imagery based on CD layout (which I also did), and booklet pics

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Client : The New Black (2005)
Job : Street poster to advertise upcoming live music performance
Tasks : Layout, design, typesetting, and photo effects
Comments : Coloured band pix from CD design used in a new design

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Client : Insight Production Co. Ltd. (1999)
Job : Postcard design (back and front) to promote skating special on CBS
Tasks : Layout, design, logo design, typesetting, and photo effects
Comments : Ultra-cute Tara just needed my logo text treatment for this card

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Client : Fez Batik (1999)
Job : Invitation flyer for private party (cast and crew of Cirque du Soleil's "Draillon" show)
Tasks : Layout, design, typesetting, and illustrative elements
Comments : Last minute project using classic engraving illustration to tie-in to Dragon theme

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Client : Fez Batik (1999)
Job : Postcard to promote the opening night of new nightclub on the Toronto scene
Tasks : Layout, design, logo design, typesetting, and photo effects
Comments : The Photoshop filter library was put to the test to create trippy background imagery

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Client : CKLN FM Community College Radio (1999-2000)
Job : One page folding program guide, to be printed and distributed at the station
Tasks : Layout, design, typesetting and visual structuring of programming table
Comments : This guide is still in use to this day - with some minor programming changes

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Client : DMD Entertainment for the band Serial Joe (1999)
Job : Transit ad to promote band appearance at Edgefest concert
Tasks : Layout, design, typesetting, and photo effects

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Client : Insight Production Co. Ltd. (1998)
Job : Promo cards (back & front) for Gemini award consideration
Tasks : Layout, design, typesetting, and photo effects
Comments : Two of a series of promo cards for Insight's many shows

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Client : The Hooch (1998)
Job : Nightclub flyer template used to promote monthly upcoming Friday evening events
Tasks : Layout, design, typesetting, and illustrative effects
Comments : For a simple black and white cost saving flyer, an inventive layout saves the day

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Client : Insight Production Co. Ltd. (1995)
Job : Promo card mailer for TV skating special (back and front)
Tasks : Layout, design, typesetting, and photo selection
Comments : Simple elegant and to the point (it's figure skating after all)

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Client : Insight Production Co. Ltd. (1994)
Job : Promo card mailer for TV skating special (back and front)
Tasks : Layout, design, typesetting, and photo selection
Comments : Simple elegant and to the point (and better photos to use)

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Client : Insight Production Co. Ltd. (1992)
Job : Promo card mailer for TV show (back and front)
Tasks : Layout, design, typesetting, and photo selection
Comments : B&W plus single colour spot, but I worked it!

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Client : Phoenix Concert Theatre (1991-6)
Job : Nightclub passes and flyers (eg: Tuesday nights at the Phoenix)
Tasks : Layout, design, typesetting, and illustrative elements
Comments : Brash eye-catching design was the order of the day

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Client : Phoenix Concert Theatre (1991-6)
Job : Nightclub passes and flyers (eg: Monday & Sunday nights at the Phoenix)
Tasks : Layout, design, typesetting, photo effects and illustrative elements
Comments : Brash eye-catching design was still the order of the day

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Client : Phoenix Concert Theatre (1991-6)
Job : Nightclub passes and flyers (eg: double sided Saturday night pass)
Tasks : Layout, design, typesetting, photo effects and illustrative elements
Comments : Brash design (and way too much text) was always order of the day

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Client : Phoenix Concert Theatre (1991-6)
Job : Nightclub passes and flyers (eg: Friday night pass)
Tasks : Layout, design, typesetting, photo effects and illustrative elements
Comments : Brash eye-catching design sells beer too!

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